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CRM Enhancements Platform
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CRM Enhancements Platform

Enterprise marketing automation platform built on serverless AWS technologies, replacing Salesforce Marketing Cloud. Features configuration-driven data sync with Salesforce, Mandrill, and Zoom integrations.

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Role: Senior Software Engineer (Salt Square)

Technologies: Python, AWS Lambda, Step Functions, API Gateway, EventBridge, SNS/SQS, RDS MySQL, Git.

Contributed to the development of an enterprise marketing automation platform built on **serverless AWS**, designed as a replacement for Salesforce Marketing Cloud. Implemented a configuration-driven data synchronization system for Salesforce objects and integrations with third-party services such as Mandrill and Zoom.